Thursday, October 17, 2024

Lee Pratt 58 Impala and 49 Shoebox

 

Lee Pratt is an artist. He didn’t know it for a long time. Growing up in Des Moines, Iowa, back in those days when young boys talked cars, read Hot Rod magazines, and fantasized about “how they did it out in California,” Lee figured he was a typical kid who just happened to like the smooth customs a bit more than the nasty, fast rods and paid special attention to paint colors and styles as well as creative upholstery trends. He dropped out of high school. He got jobs in gas stations and started learning how to paint cars. At one point he even worked in Ray Fahrner’s custom shop with friend/artist Tom Davison, painting some cars and taking them to shows.

In the meantime Lee built several cars for himself, and actually made several trips out to California where he not only saw what they were doing, but actually fit right in with the cruising crowds from San Jose to Harvey’s Broiler. He was undoubtedly the first in Iowa to have a fully hydraulic-dropped custom–a ’55 Nomad–fitted with Skylark wire wheels and painted in multiple shades of lavender to purple pearls with seaweed flames. And he drove it to California and back.  Not only that, but he also enrolled in San Jose State college, built more customs, traveled back and forth between California and Iowa, got married, eventually entered Drake U. in Des Moines where he found out he had a talent for abstract sculpture, earned a Bachelor of Fine Arts degree and a scholarship for an MFA at Claremont College back in California. Around that time Lee moved into a “loft” at a large art complex called The Brewery near downtown Los Angeles. This actually was once the large Pabst Blue Ribbon beer brewery, but the complex included several other large warehouse/factory-type buildings, most made of rusting corrugated metal.

 https://i0.wp.com/patganahl.com/wp-content/uploads/2020/07/Lee001.jpg?ssl=1

As stated, I’m showing them because I think these cars are beautiful, and a perfect palate cleanser to remove any lingering taste of ugliness from my last column. I will also mention (quietly) that, despite being exceedingly talented and accomplished, Lee is one of the nicest, most unpretentious, non-self-important people I know, and that in itself is a sort of palate cleanser during these times of agitation, hubris, and angst.

Not too many car-builders, like Lee, have garnered the cover of The Rodder’s Journal three times. And I would direct you to issue No. 13, which not only had Lee’s gold Forty coupe front and back, but also tells much of his life story as well as shows several of his early custom creations. For much more specific information on the ’58 Impala shown here, I would direct you to issue No. 24, which featured not only 14 pages of Steve Coonan photography of this car, but also my article which detailed its construction, as well as discussed the ’58 Impala as the singular “factory custom,” as well as an anomaly in the Chevrolet line.

Briefly, this two-owner Impala, which Lee found in Georgia (through Hemming’s) with 48,000 miles, a 348, and a good black paint job, was supposed to be a quickie-custom with wheels, lowering, a lace-painted top, and some tuck-and-roll inside. The lace-painted top you see above was probably the easiest part, with purple ‘flakes and candies. 

 

As stated, I’m showing them because I think these cars are beautiful, and a perfect palate cleanser to remove any lingering taste of ugliness from my last column. I will also mention (quietly) that, despite being exceedingly talented and accomplished, Lee is one of the nicest, most unpretentious, non-self-important people I know, and that in itself is a sort of palate cleanser during these times of agitation, hubris, and angst.

Not too many car-builders, like Lee, have garnered the cover of The Rodder’s Journal three times. And I would direct you to issue No. 13, which not only had Lee’s gold Forty coupe front and back, but also tells much of his life story as well as shows several of his early custom creations. For much more specific information on the ’58 Impala shown here, I would direct you to issue No. 24, which featured not only 14 pages of Steve Coonan photography of this car, but also my article which detailed its construction, as well as discussed the ’58 Impala as the singular “factory custom,” as well as an anomaly in the Chevrolet line.

Briefly, this two-owner Impala, which Lee found in Georgia (through Hemming’s) with 48,000 miles, a 348, and a good black paint job, was supposed to be a quickie-custom with wheels, lowering, a lace-painted top, and some tuck-and-roll inside. The lace-painted top you see above was probably the easiest part, with purple ‘flakes and candies. 

As stated, I’m showing them because I think these cars are beautiful, and a perfect palate cleanser to remove any lingering taste of ugliness from my last column. I will also mention (quietly) that, despite being exceedingly talented and accomplished, Lee is one of the nicest, most unpretentious, non-self-important people I know, and that in itself is a sort of palate cleanser during these times of agitation, hubris, and angst.

Not too many car-builders, like Lee, have garnered the cover of The Rodder’s Journal three times. And I would direct you to issue No. 13, which not only had Lee’s gold Forty coupe front and back, but also tells much of his life story as well as shows several of his early custom creations. For much more specific information on the ’58 Impala shown here, I would direct you to issue No. 24, which featured not only 14 pages of Steve Coonan photography of this car, but also my article which detailed its construction, as well as discussed the ’58 Impala as the singular “factory custom,” as well as an anomaly in the Chevrolet line.

Briefly, this two-owner Impala, which Lee found in Georgia (through Hemming’s) with 48,000 miles, a 348, and a good black paint job, was supposed to be a quickie-custom with wheels, lowering, a lace-painted top, and some tuck-and-roll inside. The lace-painted top you see above was probably the easiest part, with purple ‘flakes and candies. 

 Lee Pratt's '58 Impala

 Lee’s loft was actually a warehouse space in which he built a 2-level apartment, with a well-equipped shop on the ground floor big enough to construct sculptures, cars, and even build temporary spray booths when needed. The reason I’m mentioning all this is mainly to explain not only these two beautiful, tasteful, artful automobiles, but also the location for these photos, which was one of the Brewery complex buildings just across from Lee’s. We weren’t supposed to take photos there without a permit, but it just took a few minutes each time, and the light and the setting were just right. I shot the Impala, on film, in ’03. The shoebox came later and is digital. But I’ve never shown any of these photos anywhere before.

 Lee Pratt's '58 Impala

 

As stated, I’m showing them because I think these cars are beautiful, and a perfect palate cleanser to remove any lingering taste of ugliness from my last column. I will also mention (quietly) that, despite being exceedingly talented and accomplished, Lee is one of the nicest, most unpretentious, non-self-important people I know, and that in itself is a sort of palate cleanser during these times of agitation, hubris, and angst.

Not too many car-builders, like Lee, have garnered the cover of The Rodder’s Journal three times. And I would direct you to issue No. 13, which not only had Lee’s gold Forty coupe front and back, but also tells much of his life story as well as shows several of his early custom creations. For much more specific information on the ’58 Impala shown here, I would direct you to issue No. 24, which featured not only 14 pages of Steve Coonan photography of this car, but also my article which detailed its construction, as well as discussed the ’58 Impala as the singular “factory custom,” as well as an anomaly in the Chevrolet line.

Briefly, this two-owner Impala, which Lee found in Georgia (through Hemming’s) with 48,000 miles, a 348, and a good black paint job, was supposed to be a quickie-custom with wheels, lowering, a lace-painted top, and some tuck-and-roll inside. The lace-painted top you see above was probably the easiest part, with purple ‘flakes and candies. Lee Pratt's '58 Impala 

 The interior, which you can see is a tour-de-force of sculptured rolls and pleats in the Joe Perez/Eddie Martinez ’60s style, took the better part of a year to accomplish, to Lee’s design…in San Diego. Being a starving art student at the time, Lee had to work on a budget. That’s why he didn’t take it to Martinez or Perez in the first place. But through a friend in San Diego he found Frank Gonzales, a talented 50-yr. old who had experience Lee Pratt's '58 Impalaworking in several shops, but was doing single jobs out of his garage. Lee showed him several photos of the type of interior he wanted, sketched out some patterns for his ’58, and asked if he could do it. Gonzales said he’d never done anything quite like this, but he thought he could do it. So Lee made more exact designs of what he wanted, and Frank went to work. As you can see, he figured it out quite well. The only part he had a problem with was the unique headliner design, which took two tries. And it did take a while. But the price was right.

Lee found the deep purple carpet. And one of the pluses of a ’58 Impala is that it comes with the best custom steering wheel, stock. He didn’t change anything in the interior Lee Pratt's '58 Impalaother than the upholstery.  And pretty much the same goes for the engine and driveline. Despite low mileage, the 4-bbl. 348 and Turboglide trans had both been rebuilt and detail painted when Lee got the car. The only thing Lee did after these photos were taken was add the quintessential factory Tri-Power intake manifold and carbs. As for the rest of the driveline, the first order of any Lee Pratt car is lowering. But the all-new ’58 GMs came with coil spring at four corners, and cutting is quick. Lee also opted for a set of new, repro Buick Skylarks. The only hassle there is redrilling axles, hubs, and brake drums to the Buick bolt pattern.

So, other than the time the upholstery took, this is sounding like the “Quickie Custom” Lee had planned, right? Of course not. Here’s another look at the long, black, beautiful–Lee Pratt's '58 Impalaand flawless–body. You might have to look up some stock Impalas to see what exactly Lee did. It’s all subtle, but it’s quite a lot. Of course he nosed and decked it–beyond what the factory did–removing not only the V emblems, but the trunk lock as well. Same for door handles (all now solenoid operated). And how about those three little chrome pieces in front of the back bumper? Or the gunsights on the front fenders? Or the Impala emblems under the “fin” behind the door? Lee even removed the lower, protective, rocker molding strips. On the other hand, he left just enough: the trim around the side and roof “vents”; the defining strip around the rear “fins”; even the complete, stock side spear. As I said, Lee is an artist. And I’ll add my small carp that I think makes a subtle, but large, difference. I’m talking about what Lee didn’t add. No lakes pipes. No Bellflower tips. No dummy spotlights. No skirts. No bullet grille. No hanging dice. It’s just right.

What I haven’t told is what led to all the little body mods. It was just going to be custom paint on the roof, remember? It already had a nice black repaint. Well, new paint on an old car more often than not hides some sort of sins–large or small. Lee thought he could touch-up or spot-in some of the minor flaws he saw. But then he noticed some small rust bubbles around the corners of the rear window. And as he tried to sand them out, of course he found more. Time to strip the whole body. Thankfully he found no major cancer, bondo patches, or wreckage repair. But this meant straightening and smoothing the body better than stock, the minor trim removal, multiple coats of primers and block sanding, and then many coats (and more block sanding) of Lee’s longtime paint of choice–lacquer. That’s what’s on the top, and that’s what’s on the body, and that’s why it looks so beautiful.

Lee Pratt's '49 Ford shoebox

OK, second treat. Same place. Just a few years later. I can’t give you as much detail on this car, in words or pictures, because I never wrote a magazine feature on it. And I just grabbed these quickie photos of it when it was done because Lee was getting ready to move to Austin, Texas. Of course I was around when Lee was building it, but I wasn’t paying strict attention because (a) Lee was always working on two or three cars at a time and (b) this one kept morphing in terms of grille, taillights, side trim, and driveline as it progressed. Lee Pratt's '49 Ford shoeboxThe final color combo was the big surprise–and I think a wonderful one. I recently asked Lee if he was copying the second paint job on the Rev. Ernst Barris Chevy, and he said, “No, I was just using some paint I had left over from another project that didn’t get used–the bronze.  And I just thought the green would look good with it. He also came up with the idea of using ’56 Chevy 210 side chrome, turned upside down, to separate them. One thing I do remember was watching Lee cut, shape, gas weld, and grind those rear bumper guards with the exhaust tips running through them.  They complement the round, bullet tail lights he molded and frenched in from a ’53 Olds–one of the better replacements I’ve seen for the cat-eye Shoebox Ford’s. You’ll also notice all seams have been filled on the rear, but Lee retained the chrome ’49 trunk hinges. Lee Pratt's '49 Ford shoebox

This is strictly a traditional ’50s mild custom, so yes it has spots and skirts, frenched lights, wide whites, and modified ’56 Buick wheelcovers on gold rims. No top chop needed on a Shoebox coupe roof. But Lee did fill the hood, round the corners, and mold-in a ’50 Merc grille surround and splash apron. Then I remember him trying all sorts of grille variations. That nice floating bar you see originated in a ’52 Olds, but Lee did a whole lot of cutting, smoothing, and filling before chroming to make that shape.

I apologize that I don’t have interior or other detail photos of this car. In this photo you can see the pearl white steering wheel. In a prior one you can glimpse a chrome speaker grille and window frames with a bronze dash. The upholstery was pretty simple white with bronze. I should mention that Lee found this straight, stock, unrusted ’49 coupe sitting on a trailer in red oxide DP primer at the Long Beach swap, all there but unrunning. So Lee swapped in a running flathead, added some heads, carbs, and typical detail, using dropped spindles, cut coils, and blocks to lower it to his preferred ride height. Then he drove it to Salina, KS, for the Leadsled Spectacular the year Gary Howard was inducted into the Hall of Fame. Next he was headed to Baltimore, MD, for The Rodder’s Journal’s big one-time car show. However, Lee seems to have a penchant for punching holes in oil pans on his low-slung custom cruisers. This wasn’t the first, but it was the last for that flathead.Lee Pratt's '49 Ford shoebox

What comes next will probably surprise you. It certainly surprised me. First, I’ve already mentioned that Lee and his new wife (and artist) Suzanne moved from the Brewery to a striking new home on the outskirts of Austin, TX. You can see it in the background of the cover of TRJ No. 63, featuring Lee’s restored purple ’55 Nomad. That house included a large shop where Lee built the Nomad, worked on other projects of his own, plus continued working on “customer” cars, such as Mike Young’s gorgeous, Cad-powered, traditional ’33 coupe that deservedly filled the cover of TRJ No. 72.  Mike was one of the original Austin gang that hung around Steve Wertheimer’s Continental Club down on South Congress, and who owned the white pearl, purple-flamed ’60 Impala that shared a very memorable Rodder’s Journal nighttime feature shoot with Jimmie Vaughan’s lavender ’51 Chevy and gold ’63 Riv way back in TRJ No. 3. I mention all this because I never knew what became of Lee’s ’58 Impala. It seemed to disappear. When I asked yesterday, Lee said, “Mike Young bought it.” That was the first surprise. The kicker was, “And I don’t think he’s ever driven it.” We can’t really blame him, given Lee’s examples. He’s afraid it’s too low to cruise Texas’ tarred highways, and doesn’t want a hole in its oil pan. So he’s considering a set of air bags.

But the bigger surprise was when I saw Lee, along with most of the Austin crew, at the West Coast Kustoms meet in Santa Maria, CA, about three years ago with his ’49 Ford. At first I didn’t even recognize it. He had the hood propped up, and inside was a startling, much-chromed, beautifully detailed Nailhead Buick engine. I can’t even remember what it had for carburetion, and I didn’t have a camera with me. But then I stepped back and took in the whole car. He had repainted all the bronze in Vanilla Shake which, as its name implies, is a creamy white. The lime green panel stayed the same–but what a change! Of course I don’t have photos. You’ll just have to imagine it. But it completely changes the look of the car. If you want to see, I’m sure you can find it somewhere on the Jalopy Journal. Because that well-known web site’s owner-operator, Ryan Cochran (whose headquarters is also in Austin, TX)), is now the new owner of this excellent Shoebox.  As for Lee, he and Suzanne decided to move back to SoCal, and build a new, big shop/art studio around a tiny house, where Lee finally finished the chopped and channeled, Olds-powered, throwback Deuce coupe he’s been piecing together for years, just in time to briefly show it at the last Grand National Roadster Show. Since then, we’ve all just been sort of waiting (patiently or otherwise) to be released from home detention to find out what the next chapter is going to be. Stay healthy. Respect others. And be hopeful.

 

Thursday, October 10, 2024

1962 Ford Thunderbird “Ultra Violet”

 

“Ultra Violet” is John Lemoine’s 1962 Thunderbird built by Brandon Penserini in his shop in Napa CA,


3 inch chop with 1958 Mercury roof insert, rounded  hood corners, custom hood scoop, floating 1954 DeSoto grill and bars, fenders and quarters extended to eliminate rubber filler strip, custom exhaust out of tail light q’s, shaved handles and holes, all stainless modified and polished, all gaps tightened and uniform, all chrome plated by Sherm’s.

 You’ll find the factory 390 cid V-8 with 3 / 2 barrel carburetors (all parts flaked with gold leaf accents) under the hood with the matching automatic transmission. Beautiful body and paint in House of Kolor paint system from start to finish – roof and engine color really pop.

 The interior is even more impressive. Full custom interior with purple leather tuck and roll, pearl white vinyl diamond pleat, suede headliner, custom drum wrap dash insert and surround, custom carpet and stereo (6 x 9’s, 6’s and 10’s), with 2 amps.

 

Upholstered wheel wells, sits on air ride suspension with shock waves up front, triangulated four-link rear, with new Accu-Air management system (sits on the ground), factory Ford Thunderbird wire wheels. TEM machine shop in Napa built the 390, ceramic coated headers, polished copper lines, all parts painted individually, rebuilt transmission.

 

One of a kind custom car with Air Ride management and premium sound!

 


 

 

Friday, September 27, 2024

1940 Ford Convertible Custom - Wayne O'Neal

 

1940 Ford convertible custom

The custom '40 Ford 'vert with a Carson top is reminiscent of custom builds from long ago. Wait, this build did occur back in '53 but sat in a barn until '07. From here the car was rebuilt from the ground up featuring a 4-inch chop, 4-inch section, and the always obligatory Carson top. The stock frame features a 2-1/2-inch drop axle with '48 Ford juice brakes and tube shocks in front and '50 Merc brakes and '48 Ford shocks in back. The wheels are '48 Merc all around with Diamondback rubber. The power is a vintage 283 Chevy V-8 with a Carter carb, 3-speed manual, and a '50 Merc rearend. Inside Stewart-Warner gauges, the choice of back in the day, and today considered vintage provide the driver with plenty of info.


 





 



Sunday, August 18, 2024

1949 Mercury Wagon - Awards

 1949 Mercury Wagon - Awards 

Awards While I owned it 
Goodguys 2023 Pleasenton CA - Cool Custom
West Coast Kustom 2023 Santa Maria CA - Gene Windfield  Award Outstanding Custom pick
Custom Capital of the World 2024 Prunedale CA - Best of Show




 



 

 


1949 Mercury Wagon - Magazine Features

 

1949 Mercury - Rod and Custom Magazine - May 2028
 
 

1949 Mercury - Super Rod Magazine - Sep 2008
 
 

 

1949 Mercury - American Rodder Magazine - Jan 2009












 

Thursday, August 15, 2024

 

Dave Dolman 1949 Mercury Wagon

Dennis Gage and Dave Dolman talking about the Mercury Wagon 

Dear child has many names…

“1949 Phantom Mercury Wagon”
“1949 Mercury Wagon 1-of-1 made”
“1949 Unicorn Mercury Wagon”
“The Holy Grail of Mercury’s” .

5 different cars pieced together
1957 Ford wagon roof 4 inch chop
1956 Ford Ranch wagon side windows
1956 Ford tail lift gate
1956 Merc tail emblem
1952 Mercury taillights
1955 Ford tailgate
1955 Pontiac rear bumper
1959 Impala steering wheel
1976 GM tilt column
1965 Buick Power bench seat
1965 Buick arm rests
1957 Ford wagon rear seat
1950 Mercury dash
1950 Faux Oldsmobile vale covers
1953 Cadillac air cleaner
1979 Monte Carlo front clip
1957 Ford 9” rear end
1950 Mercury front bumper
1950 Mercury hubcaps
1951 Kaiser front bumper guard
1979 GM steering Box
GM Chevy 355ci Year one engine 400hp
700R4 transmission from Author Winger
1950 Oldsmobile faux valve covers
Beige Katzkin leather seats
2.5 inch drop front spindles
Air lift air bags in front
Hi-jackers with air pump in rear
14x6 Wheelsmith chrome rims
205/70-14 front and 255/70-14 rear
Wilwood brakes front and back
Deuce Factor Shocks
1.25” sway bar

8000 hours of work to complete
200 weeks a 40hr
3.8 years a 40hr a week
5 5x10 foot sheet metal

TV - My Classic Cars Nebraska
https://youtu.be/PN7PYyLKx9I?si=Ro0Vq8JpItS6naA3

Season 15 (2011) Episode 19 | My Classic Car with Dennis Gage

Featured in Magazines 
====================
American Rodder - May 2008
Super Rod - Sept 2008
Rod & Custom - Jan 2009

Online web reportage :
=================
Kustomrama
https://kustomrama.com/wiki/Dave_Dolman%27s_1949_Mercury_Wagon

Motortrend
https://www.motortrend.com/features/0901rc-1949-mercury-station-wagon/
Alt
http://gr8rods.blogspot.com/2023/02/dave-dolman-1949-mercury-wagon-1-of-1.html

Street Muscle Machine
https://www.rodauthority.com/news/dave-dolmans-mercury-wagon-is-the-epitome-of-cool/
Alt
http://gr8rods.blogspot.com/2023/02/1949-mercury-phantom-wagon-dave-dolman.html

Ozrodders.com
https://ozrodders.com/forum/viewtopic.php?t=38281

Instagram
Jon Carder on Instagram: “Dave Dolman 1949 Mercury Wagon #nemahavalleystreetrods #auburnfunrun #auburncarshow #funrun #carshow #mercury #wagon #49mercury…”

Awards
======= 
2023 - Goodguys Pleasanton CA - Cool Custom
2023 - West Coast Kustom show Santa Maria CA - Gene Winfield pick
2024 - Deadend Custom capital car show Prunedale CA - Best Kustom

——————————————————


TV and Web publications and Magazine features 
Rare 1949 Phantom Unicorn Mercury Wagon 
Not a Woodie but an all steel Mercury wagon one that Mercury never made !
Built upon a 1949 Mercury 2dr sedan. 

Dave Dolman out of Nebraska built it who built and restored numerous Mercurys for customers 
but this one he built for himself.

Featured in numerous classic car magazines and a handful websites publications like:
Motortred.com,
Rodauthority.com,
Street Muscle Machine,
Ozrodders.com
and
the following hot rod magazines 
American Rodder - May 2008
Super Rod - Sept 2008
Rod & Custom  - Jan 2009
and
Featured on  
Dennis Gage My Classic car TV show season 15 (2011) Episode 19
Season 15 (2011) Episode 19 | My Classic Car with Dennis Gage
https://www.youtube.com/watch?v=PN7PYyLKx9I

YouTube videos

1949 Mercury Wagon 1 - exit freeway drive
https://youtu.be/Cq_5MJp418I?si=dCCYZvrj-hE3Bo4v

1949 Mercury Wagon 2 - freeway driving
https://youtu.be/IdpyELmk0hg?si=3QEA1JsRDp991kZJ

1949 Mercury Wagon 3 - U—turn
https://youtu.be/yvKlqW7H6ec?si=V2azTTWStkNze7l9

1949 Mercury Wagon 4 - drive away
https://youtu.be/mzwMfZdmxB4?si=xfkEwW5rV6dFTo2-

1949 Mercury Wagon 5 - walk around
https://youtu.be/gZkeTcxRutI?si=qWSXeJx04wJYClh9

1949 Mercury Wagon 6 - walk around
https://youtu.be/Ogq8QDDk4s8?si=kHbmrajDRkbOh0xq

1949 Mercury Wagon 7 - walk around
https://youtu.be/1eDXsFTb_po?si=epiIcpJMahOaO_8C

1949 Mercury Wagon 8 - walk around
https://youtu.be/BVaGjHGUF9Y?si=Nw26ZNd6U6vEU50e

1949 Mercury Wagon 9 - driving around
https://youtu.be/-p3i8HKmX00?si=OUMM7OuFjqDJQgdq

1949 Mercury Wagon 10 - time to go for a ride
https://youtu.be/qRALnDJuy5Y?si=0I6E65R9GlmeLjo9

1949 Mercury Wagon 11 - driving back home
https://youtu.be/LPQNVMG8Z4o?si=CZtlvdyYtBtLFN3P
 
 
Awards While I owned it 
Goodguys 2023 Pleasenton CA - Cool Custom
West Coast Kustom 2023 Santa Maria CA - Gene Windfield  Award Outstanding Custom pick
Custom Capital of the World 2024 Prunedale CA - Best of Show


 
 

 
 



 

Gene Winfield give award to me at Santa Maria West Coast Kustom show 2023
https://www.youtube.com/shorts/c6SCCdO_GWI


Monday, June 17, 2024

1966 Buick Riviera History info

 1966 Buick Riviera


A new look with hidden headlamps and block letters on the hood

On September 22, 1965 Buick introduced a completely new Riviera. The 1966 model was two inches longer and has a four-inch wider tread than the previous year, due to the new frame designed to improve the ride and handling. The new body featured a longer hood and fenders, a more sloping windshield and modified fastback roof and deck. Car Life magazine voted it the "handsomest car of 1966", noting that there wasn't much wrong esthetically with the '65 version. "Where earlier models had elegant plain lines, the new version has sweeping, swooping, swinging lines with definite fender top and hood profiles."
The design for the '66 was attributed to Buick's chief designer Dave Holls. Holls had moved around GM working also with Chevrolet and Cadillac where his designs influenced the '59 Cadillac, 60's Corvettes, 67-70 Camaro and '70 Monte Carlo. He retired in 1991, but keep very active in the old car hobby. He passed away in June 0f 2000.
The new design received high praise from many automobile magazines for it's handling and flowing style. Most noticeable was the absence of the window vents, which were made unnecessary with the introduction of "Circulaire" a new ventilation system. Fresh air is taken into the car through a grille in the hood, just in front of the windshield and is exhausted though a similar grille under the rear window. Tests had shown that this system would keep the interior of the car comfortable in 70-degree plus temperatures without having to open a window. In keeping with the disappearing headlamp feature inaugurated in '65 the '66 headlamps are concealed above the radiator grille. When the headlamp switch is turned on, the lights swing down into position in front of the grille.


The headlamps folded up under the hood when not in use.
This car also has turning lamps and new wire hubcaps.


Notice the new taillights and one-piece bumper.


The grille is composed of nine thin horizontal bars, which extends into the parking lights located in the fenders. The name "Riviera" appears in block letters on the front edge of the hood. The horizontal bar design is carried over into the long taillights, which are surrounded by silver painted trim. Buick offered eight standard paint colors and seven "exclusive Riviera colors." They also doubled the amount of colors available for a vinyl roof to black or white, since only black was offered in '65. Based on our research only 7.2% of the buyers selected the vinyl top option. Besides the standard hubcap, a very stylish wire cap with a spinner was offered, as well as the option chrome wheel. The center cap on the chrome wheel was changed to a ribbed cone shape. All of the caps and wheels had a black center with a silver stylized "R".
The interior had a whole new look and for the first time a bench seat was available in a Riviera. In fact for the standard interior you had a choice of either a bench or bucket front seat. The bench was available in blue, black or dove vinyl, while the bucket was offered only in black vinyl. The door on the standard trim was quite plain with a small arm rest and a small-brushed aluminum panel. Those who paid extra for the optional interior were treated to a larger variety of colors as well as one of the most stylist door panels found in any car. All of the optional seats had a back called "Strato", which in effect was the same style used on the bucket seats. The optional bench seats all had a pull down center armrest. The all vinyl bench was offered in red, blue, green white or black. The cloth and vinyl bench was offered in blue, black or plum. The optional bucket seats were offered in blue, aqua, black or dove vinyl. The buckets could be ordered with either a short storage console or a full wood trimmed console with a floor shift. Headrests were offered for the first time and available on either the bench or buckets. Once again the simulated wood wheel was offered as an option. The dash was exclusive to the Riviera, which had an unusual floating drum speedometer and gauges rather than warning lights. Offered for the first time were automatic climate control and a stereo AM/FM radio.


Optional wire cap with spinner. Center caps had a black center with a silver stylized "R".


Optional "Strato" bench seat and upgraded door panel.

A new cruciform frame was designed to accommodate the longer wheelbase along with an improved front and rear suspension. The rear suspension was redesigned by moving the springs from the lower control arms to the axle to effect greater control over "squat' on acceleration and lift during braking. Although it shared the same "E-body" frame with the Toronado, it remained a rear wheel drive, despite speculation that it might also convert to front wheel.

The only engine offered was the 425ci, 340 hp, code "MW", with a single 4 bbl Quadra-jet carburetor. Initially the GS package included a single carburetor with a chrome air cleaner, with the aluminum valve covers, heavy-duty suspension, posi-tracion, 3.42 rear axle, whitewalls or red line tires and GS monograms on the fenders and on the glove box. Until March of '66 the dual four option was only available as a dealer option, after which it could be ordered from the factory and had a "MZ" engine code.

Production was 45,348 at a base price of $4,424 with the standard equipment including power brake, steering, automatic transmission, dual exhausts and so much more. The most popular options were power windows installed in 78.6 % and air conditioning in 74.9%. Other popular options included the stereo AM/FM radio with dual speakers and power antenna $264.91, cornering lights $33.68, vacuum operated door locks $44.73, automatic climate control $484.00 reclining passenger seat with headrests $84.20 and the GS option $176.82.